{"id":819,"date":"2017-11-20T13:26:27","date_gmt":"2017-11-20T12:26:27","guid":{"rendered":"http:\/\/linking.local\/comunicacion-corporativa\/"},"modified":"2023-06-20T10:48:24","modified_gmt":"2023-06-20T08:48:24","slug":"komunikazio-korporatiboa","status":"publish","type":"page","link":"https:\/\/www.linkingideas.eus\/eu\/komunikazio-korporatiboa\/","title":{"rendered":"KOMUNIKAZIO KORPORATIBO INTEGRALA"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;addTransparency&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;TitPag_Row&#8221; module_class=&#8221;TitPag_Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code admin_label=&#8221;Code &#8211; T\u00edtulo P\u00e1gina&#8221; _builder_version=&#8221;4.20.4&#8243; custom_margin=&#8221;||0px|&#8221; hover_enabled=&#8221;0&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<div class=\"titulo_pagina\">\n                <span class=\"titulo_pagina_uno\"><b>EGITEN DUGUNA<\/b><\/span>\n                <span class=\"titulo_pagina_dos\"> :: KOMUNIKAZIO KORPORATIBO INTEGRALA <\/span>\n            <\/div>[\/et_pb_code][et_pb_divider show_divider=&#8221;off&#8221; admin_label=&#8221;Divider &#8211; L\u00ednea Continua&#8221; _builder_version=&#8221;4.20.4&#8243; max_width=&#8221;100%&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;8px|0px|24px|0px&#8221; custom_padding=&#8221;|||&#8221; global_module=&#8221;1040&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_code admin_label=&#8221;Code &#8211; Cita&#8221; _builder_version=&#8221;4.16&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<span class=\"cita\">\n                <span class=\"cita_texto\">&laquo;<i>Gatzak ez du esaten gazia denik.<\/i>&raquo;<\/span>\n                <span class=\"cita_firma\">Ab\u00e9 esaera<\/span>\n            <\/span>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; text_orientation=&#8221;justified&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]Erakundeek, pertsonek bezala, isiltasunarekin ere komunikatzen dute. Egiten duten guztiak komunikatzen du: helburu eta estrategiek, zuzendaritza-estiloak, langileek, ekoizpen- eta kudeaketa-prozesuek, erakunde-egiturek, laguntzaileek, etab. Eta Komunikazio Korporatiboari dagokio potentzial hori guztia kudeatzea eta zabaltzea.<\/p>\n<p>Beraz, funtsezko tresna estrategiko baten aurrean gaude, erakundearen komunikazio-helburuak, publikoak, komunikazio-prozesuak eta -kanalak, eta irudi eta euskarri egokiak definitu beharko dituena.[\/et_pb_text][et_pb_text admin_label=&#8221;Text &#8211; T\u00edtulo P\u00e1rrafo &#8211; Gabinete de comunicaci\u00f3n&#8221; _builder_version=&#8221;4.20.4&#8243; text_text_color=&#8221;#872393&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; global_module=&#8221;848&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>KOMUNIKAZIO-KABINETEA<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; text_orientation=&#8221;justified&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]Komunikabideekiko harremanetan eskarmentu handia dugu eta gure gain hartzen dugu gure bezeroen publicity delakoaren kudeaketa, lankidetza-esparru egonkorren pean edo, noizean behin, dimentsio handiagoko proiektuen esparruan (komunikazio-ekintzak, ekitaldiak, etab.). Ongi jantzita gaude politika-, ekonomia-, enpresa- eta gizarte-agendatan , eta horrek, besteak beste, krisi-komunikazioa erantzukizunez eta bermez zuzentzeko aukera ematen digu.[\/et_pb_text][et_pb_text admin_label=&#8221;Text &#8211; T\u00edtulo P\u00e1rrafo &#8211; Imagen Corporativa&#8221; _builder_version=&#8221;4.20.4&#8243; text_text_color=&#8221;#872393&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; global_module=&#8221;848&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]IRUDI KORPORATIBOA<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; text_orientation=&#8221;justified&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]Erakundearen marka eta haren inguruan jira-biran dagoen unibertsoa ezinbestekoak dira haren irudi egokia finkatzeko, eta beraz, enpresa-helburuekin erabat lotuta egotea oso garrantzitsua da. Linking Ideas-ekook, geure bezeroei laguntzen diegu branding beharrak aztertzen, komeni denean marka berriak sortzen, slogana aukeratzen eta euskarri korporatiboetara egokitzen , eta ondoren webgune eta gainerako aplikazio korporatiboetara egokitzen. Estetikak gauza asko hartzen ditu bere baitan, izena eta izana batera datoz eta[\/et_pb_text][et_pb_text admin_label=&#8221;Text &#8211; T\u00edtulo P\u00e1rrafo &#8211; Comunicaci\u00f3n Interna&#8221; _builder_version=&#8221;4.20.4&#8243; text_text_color=&#8221;#872393&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; global_module=&#8221;848&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>BARNE-KOMMUNIKAZIOA<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; text_orientation=&#8221;justified&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]Komunikazioaren eta bere euskarrien (newsletter, intranet, posta elektronikoa, kartelak\u2026), gakoak ezagutzea eta horren guztiaren garrantziaz jabetzea ezinbestekoa da erakundearen klima eta kultura lantzeko. Linking Ideas-en barne-komunikazio planak garatzen laguntzen dugu, ongi baitakigu pertsonek diotena askoz sinesgarriagoa dela edozein publizitate-emaitza baino.[\/et_pb_text][et_pb_text admin_label=&#8221;Text &#8211; T\u00edtulo P\u00e1rrafo &#8211; Redes sociales&#8221; _builder_version=&#8221;4.20.4&#8243; text_text_color=&#8221;#872393&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; global_module=&#8221;848&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]ESTRATEGIA SARE SOZIALETAN[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; text_orientation=&#8221;justified&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]Sare sozialetako komunikazioa gaur egun plangintza komunikatiboaren parte da, eta hori kudeatzeak haren gakoak ezagutzea eskatzen du. Ez da gauza bera LinkedInen edo Twitterren komunikatzea. Anplifikatzeko duen ahalmen izugarria ulertzeaz gain, beharrezkoa da ulertzea presentzia jarraituak zein puntualak helburuak, targetaren ezagutza, egutegiak eta abar eskatzen dituztela, eta, batez ere, enpresa- eta komunikazio-estrategiarekin bat etortzea.[\/et_pb_text][et_pb_text admin_label=&#8221;V\u00ednculo a categor\u00eda&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;\/eu\/category\/komunikazio-korporatibo-integrala\/&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>KOMUNIKAZIO KORPORATIBO INTEGRALA arloan zer lan egin ditugun jakin nahi baduzu, <span style=\"color: #872393;\">begiratu hemen<\/span>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"titulo_pagina\">\n                <span class=\"titulo_pagina_uno\"><b>EGITEN DUGUNA<\/b><\/span>\n                <span class=\"titulo_pagina_dos\"> :: KOMUNIKAZIO KORPORATIBO INTEGRALA <\/span>\n            <\/div><span class=\"cita\">\n                <span class=\"cita_texto\">&laquo;<i>Gatzak ez du esaten gazia denik.<\/i>&raquo;<\/span>\n                <span class=\"cita_firma\">Ab\u00e9 esaera<\/span>\n            <\/span>Erakundeek, pertsonek bezala, isiltasunarekin ere komunikatzen dute. Egiten duten guztiak komunikatzen du: helburu eta estrategiek, zuzendaritza-estiloak, langileek, ekoizpen- eta kudeaketa-prozesuek, erakunde-egiturek, laguntzaileek, etab. Eta Komunikazio Korporatiboari dagokio potentzial hori guztia kudeatzea eta zabaltzea. Beraz, funtsezko tresna estrategiko baten aurrean gaude, erakundearen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Comunicaci\u00f3n Corporativa<\/p>","_et_gb_content_width":"","footnotes":""},"class_list":["post-819","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KOMUNIKAZIO KORPORATIBO INTEGRALA - Linking Ideas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.linkingideas.eus\/eu\/komunikazio-korporatiboa\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KOMUNIKAZIO KORPORATIBO INTEGRALA - Linking Ideas\" \/>\n<meta property=\"og:description\" content=\"Erakundeek, pertsonek bezala, isiltasunarekin ere komunikatzen dute. 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