{"id":2027,"date":"2019-01-14T11:28:50","date_gmt":"2019-01-14T10:28:50","guid":{"rendered":"https:\/\/www.linkingideas.eus\/?p=2027"},"modified":"2023-06-20T12:57:34","modified_gmt":"2023-06-20T10:57:34","slug":"bfa-ren-kanpaina-jostailu-ez-sexisten-erosketa-sustatzeko","status":"publish","type":"post","link":"https:\/\/www.linkingideas.eus\/eu\/bfa-ren-kanpaina-jostailu-ez-sexisten-erosketa-sustatzeko\/","title":{"rendered":"BFA-REN KANPAINA JOSTAILU EZ SEXISTEN EROSKETA SUSTATZEKO"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; fb_built=&#8221;1&#8243; bb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_title author=&#8221;off&#8221; date_format=&#8221;j M Y&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Post Title &#8211; Noticia Experiencia&#8221; _builder_version=&#8221;3.2.1&#8243; global_module=&#8221;1552&#8243; saved_tabs=&#8221;all&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;][\/et_pb_post_title][et_pb_text admin_label=&#8221;Texto noticia&#8221; _builder_version=&#8221;3.27.3&#8243; text_orientation=&#8221;justified&#8221; global_module=&#8221;1538&#8243; saved_tabs=&#8221;all&#8221; _i=&#8221;1&#8243; _address=&#8221;0.0.0.1&#8243;]<\/p>\n<p>Bizkaiko Foru Aldundiak opari ederra egin digu aurtengo Eguberrietan lan-eskari honekin: publizitate-kanpaina diseinatzea eta hedatzea jostailu ez sexisten erosketa sustatzeko. Asko gozatu dugu lan honekin, publizitate-sormena eta familian eta komertzioan berdintasuna bultzatzea uztarri berean jartzen zituelako.<\/p>\n<p>Kontzeptualizazioari ekin genion, helburua jasotzen duen lema edo claim eman genuen, eta hortik abiatuta egin genuen alderdi grafikoa, Doble Estudioarekin eskuz esku. Kanpaina osorako ilustrazioak laster bete ditu autobus eta metro-geltokiak eta baita hedabideetako txokoak ere.<\/p>\n<p>Hainbat irratietan emititu diren publizitate-piezak ere landu genituen, hasi erredakziotik eta grabaketen koordinazioraino. Ez da erraza izan bikoizketan diharduten ahots helduen artean haur-egokitzapena egindako onenak hautatzea, baina lortu egin genuen. Eta garrantzitsua zen asmatzea, publiko heldua zein gazteak bere burua islatuta ikustea garrantzitsua zelako.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;0.0.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_image align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Imagen noticia&#8221; module_class=&#8221;imagenNoticiaExperiencia&#8221; _builder_version=&#8221;3.27.3&#8243; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_color_all=&#8221;#000000&#8243; box_shadow_style=&#8221;preset1&#8243; custom_margin=&#8221;14px|||&#8221; hover_enabled=&#8221;0&#8243; saved_tabs=&#8221;all&#8221; _i=&#8221;0&#8243; _address=&#8221;0&#8243; global_module=&#8221;1548&#8243; src=&#8221;https:\/\/www.linkingideas.eus\/wp-content\/uploads\/18-Portfolio_DFB.jpg&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bizkaiko Foru Aldundiak opari ederra egin digu aurtengo Eguberrietan lan-eskari honekin: publizitate-kanpaina diseinatzea eta hedatzea jostailu ez sexisten erosketa sustatzeko. Asko gozatu dugu lan honekin, publizitate-sormena eta familian eta komertzioan berdintasuna bultzatzea uztarri berean jartzen zituelako. Kontzeptualizazioari ekin genion, helburua jasotzen duen lema edo claim eman genuen, eta hortik abiatuta egin genuen alderdi grafikoa, Doble [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[78],"tags":[],"class_list":["post-2027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publizitatea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BFA-REN KANPAINA JOSTAILU EZ SEXISTEN EROSKETA SUSTATZEKO - Linking Ideas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.linkingideas.eus\/eu\/bfa-ren-kanpaina-jostailu-ez-sexisten-erosketa-sustatzeko\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BFA-REN KANPAINA JOSTAILU EZ SEXISTEN EROSKETA SUSTATZEKO - Linking Ideas\" \/>\n<meta property=\"og:description\" content=\"Bizkaiko Foru Aldundiak opari ederra egin digu aurtengo Eguberrietan lan-eskari honekin: publizitate-kanpaina diseinatzea eta hedatzea jostailu ez sexisten erosketa sustatzeko. Asko gozatu dugu lan honekin, publizitate-sormena eta familian eta komertzioan berdintasuna bultzatzea uztarri berean jartzen zituelako. Kontzeptualizazioari ekin genion, helburua jasotzen duen lema edo claim eman genuen, eta hortik abiatuta egin genuen alderdi grafikoa, Doble [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.linkingideas.eus\/eu\/bfa-ren-kanpaina-jostailu-ez-sexisten-erosketa-sustatzeko\/\" \/>\n<meta property=\"og:site_name\" content=\"Linking Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-14T10:28:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-20T10:57:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.linkingideas.eus\/wp-content\/uploads\/DFB-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"397\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yone Erostarbe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Linking_Ideas\" \/>\n<meta name=\"twitter:site\" content=\"@Linking_Ideas\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yone Erostarbe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.linkingideas.eus\/eu\/bfa-ren-kanpaina-jostailu-ez-sexisten-erosketa-sustatzeko\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.linkingideas.eus\/eu\/bfa-ren-kanpaina-jostailu-ez-sexisten-erosketa-sustatzeko\/\"},\"author\":{\"name\":\"Yone Erostarbe\",\"@id\":\"https:\/\/www.linkingideas.eus\/#\/schema\/person\/79da0c613bfb7ec0f0d86967b8b438e3\"},\"headline\":\"BFA-REN KANPAINA JOSTAILU EZ SEXISTEN EROSKETA SUSTATZEKO\",\"datePublished\":\"2019-01-14T10:28:50+00:00\",\"dateModified\":\"2023-06-20T10:57:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.linkingideas.eus\/eu\/bfa-ren-kanpaina-jostailu-ez-sexisten-erosketa-sustatzeko\/\"},\"wordCount\":317,\"publisher\":{\"@id\":\"https:\/\/www.linkingideas.eus\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.linkingideas.eus\/eu\/bfa-ren-kanpaina-jostailu-ez-sexisten-erosketa-sustatzeko\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.linkingideas.eus\/wp-content\/uploads\/DFB-1.png\",\"articleSection\":[\"PUBLIZITATEA\"],\"inLanguage\":\"eu-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.linkingideas.eus\/eu\/bfa-ren-kanpaina-jostailu-ez-sexisten-erosketa-sustatzeko\/\",\"url\":\"https:\/\/www.linkingideas.eus\/eu\/bfa-ren-kanpaina-jostailu-ez-sexisten-erosketa-sustatzeko\/\",\"name\":\"BFA-REN KANPAINA JOSTAILU EZ SEXISTEN EROSKETA SUSTATZEKO - 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