{"id":3308,"date":"2023-02-01T17:21:22","date_gmt":"2023-02-01T16:21:22","guid":{"rendered":"https:\/\/www.linkingideas.eus\/?p=3308"},"modified":"2023-06-20T11:25:21","modified_gmt":"2023-06-20T09:25:21","slug":"kanal-anitzeko-kanpaina-mugi-rako","status":"publish","type":"post","link":"https:\/\/www.linkingideas.eus\/eu\/kanal-anitzeko-kanpaina-mugi-rako\/","title":{"rendered":"KANAL ANITZEKO KANPAINA MUGI-RAKO"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.20.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_title author=&#8221;off&#8221; date_format=&#8221;M Y&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Post Title &#8211; Noticia Experiencia&#8221; module_class=&#8221;postColorCategorias&#8221; _builder_version=&#8221;4.20.4&#8243; hover_enabled=&#8221;0&#8243; global_module=&#8221;1502&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_post_title][et_pb_text admin_label=&#8221;Texto noticia&#8221; _builder_version=&#8221;4.20.4&#8243; text_orientation=&#8221;justified&#8221; global_module=&#8221;1504&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Otsailaren 6tik 18ra bitartean, Garraioaren Lurralde Agintaritzarentzat (ATTG) sortu eta diseinatu genuen kanal anitzeko publizitate-kanpaina jarri genuen abian, MUGI txartela erabil daitekeen garraiobide publiko guztien berri emateko. Duela hamarkada bat sortu zenetik, titulu horren irismena etengabe hazten ari da, bai eta nurak eta abantailak ere, eta berezitasun batzuk ditu oinarrietan, bakar bihurtzen dutenak.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Planteatutako sormenean \u2014telebistara, markesinetara, prentsara eta irratira eramanda, sare sozialetara eramateaz gain\u2014, hedapenaren ideian eragin genuen, \u00abunibertso\u00bb hitzarekin duen loturaren bidez. Ideia horrek, modu sintetiko eta integratzailean, sistemaren hazkunde geldiezina islatzea ahalbidetu zigun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kanpaina honen esparruan, GGLAn integratutako operadore guztientzako berariazko kartelak ere sintetizatu eta diseinatu genituen, herritarrei MUGI zerbitzuarekin ordaintzeak dituen onura ugariak ezagutarazteko: erabilera-deskontuak, % 90etik gorakoak izan daitezkeenak, eta zenbait kolektiborentzako hobariak. Gertatu ohi zaigun bezala, gustatu zitzaigun gure sormenarekin topo egitea Donostiako kaleetan zehar.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.linkingideas.eus\/wp-content\/uploads\/Portfolio_UniversoMugi_2.jpg&#8221; alt=&#8221;Euskalit 2022&#8243; title_text=&#8221;Portfolio_EukalFondoa_2&#8243; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Imagen noticia&#8221; module_class=&#8221;imagenNoticiaExperiencia&#8221; _builder_version=&#8221;4.20.4&#8243; custom_margin=&#8221;14px|||&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_color_all=&#8221;#000000&#8243; box_shadow_style=&#8221;preset1&#8243; global_module=&#8221;1503&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Otsailaren 6tik 18ra bitartean, Garraioaren Lurralde Agintaritzarentzat (ATTG) sortu eta diseinatu genuen kanal anitzeko publizitate-kanpaina jarri genuen abian, MUGI txartela erabil daitekeen garraiobide publiko guztien berri emateko. Duela hamarkada bat sortu zenetik, titulu horren irismena etengabe hazten ari da, bai eta nurak eta abantailak ere, eta berezitasun batzuk ditu oinarrietan, bakar bihurtzen dutenak. Planteatutako sormenean [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[78],"tags":[],"class_list":["post-3308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publizitatea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KANAL ANITZEKO KANPAINA MUGI-RAKO - Linking Ideas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.linkingideas.eus\/eu\/kanal-anitzeko-kanpaina-mugi-rako\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KANAL ANITZEKO KANPAINA MUGI-RAKO - Linking Ideas\" \/>\n<meta property=\"og:description\" content=\"Otsailaren 6tik 18ra bitartean, Garraioaren Lurralde Agintaritzarentzat (ATTG) sortu eta diseinatu genuen kanal anitzeko publizitate-kanpaina jarri genuen abian, MUGI txartela erabil daitekeen garraiobide publiko guztien berri emateko. Duela hamarkada bat sortu zenetik, titulu horren irismena etengabe hazten ari da, bai eta nurak eta abantailak ere, eta berezitasun batzuk ditu oinarrietan, bakar bihurtzen dutenak. 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