LITERATURE LIKES TO TRAVEL

Apr 2022 | GLOBAL CORPORATE COMMUNICATION

This joint initiative of the Departments of Culture, Cooperation, Youth and Sports of the Provincial Council of Gipuzkoa, on the one hand, and Mobility and Territorial Planning, on the other, was created to promote literary creativity on the buses of the public transport network of Gipuzkoa, and has resulted in the first Literature on Wheels competition.

With this objective in mind, Linking Ideas designed the action and its bases, its corporate image and communicative elements, we contributed to its dissemination through an offline and online strategy, and we also managed the reception of participating works and the training and dynamisation of the jury of experts who will choose the winners in the different established categories.

A turnkey project to bring culture closer to public transport users through new links between different departments. Because connections bring together more than just places.