In consequence we have in our hands a key strategic tool, which we can use to define the communication objectives of the organisation, its publics, the processes and communication channels, and the public image projected.
As experts in relations with the mass media, we can take over our customers’ publicity management on a long-term basis or we help on an ad hoc basis for special actions, which are part of bigger projects (events, etc.). Our knowledge of current affairs in the fields of politics, economics and business allows us to offer guaranteed assistance in crisis communication management and associated communications.
It seems obvious, doesn’t it? Communication on social media networks is now a natural part of any planned external communication strategy, but managing these networks really well necessitates an excellent working knowledge of their operation. For example, one cannot communicate on LinkedIn in the same way that one would on Twitter. It is also important to understand that, although social networks have huge power to amplify any message, such messages must be targeted. Thus any message – either repeated or one off – must be part of some overall business strategy which meshes seamlessly with existing objectives and schedules. We can help with the construction of these messages, sometimes with the assistance of our existing collaborators.